Data Becker Blog
Welcome! In this blog we publish short articles on interesting topics related to our products. We hope the blog will find new readers not only among our customers. Enjoy!
Description Tag - what you need to know
The name of this tag is self-explaining: it’s a short description of a page. But as easy as it is, there are a few things to be said because many webmasters do not use the description functionality effectively.
The description is located in the header and it looks like this:
<meta name="description" content="Here you can describe your website." />
Generally, it doesn’t appear in your site’s text, so why is it important? The answer is, it helps search engines evaluate your website. If you use the tag correctly, which means description of the page is in line with its contents, you will see your description right under your title in, say, Google’s SERP (Search Engine Results Page). As you see, Google evaluates your description tag for sure.
If you do not provide a description or if your description doesn’t match the page’s contents, Google will takes an arbitrary “snippet” of the page’s text to display in the SERP instead.
It is also essential that you integrate the page’s main keywords into its description. If Google finds these keywords in your website content as well, the chances for your description to show up on the SERP increases. Moreover, if the words in the search query match the words in your description, they will be displayed bold. What is this if not an invitation for the user to click the link to your website?
If you search the internet, you will find many websites having the same description throughout the site. A better practice is to specify a separate description for each page, summarising its individual contents and using the specific key words.
The Google Webmaster Tools recommends to avoid redundant page descriptions and there’s no reason to ignore the advice of the professionals from the most popular search engine!
How to determine the description in
web to date 6.0
Define the meta description for the whole of your website. It will be the global setting:
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Now every page of your website has inherited the global description. Since it is always better to have a unique description on every page, or at least on the most important ones, you should take some time to work your way through the whole website. In the navigation tree on the left, right-click the page, choose Properties and activate the HTML options tag. Now specify the unique description text in the box and click Apply:
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Getting the right title for
your website
The page title is one of the many important elements of a web page, which is situated in its head. The title is displayed in the tabs and the browser title bar. You will see it as a name recommendation while bookmarking a page and as an entry in the browser history. The page title is one of the most important ranking factors for the search engines. If a page appears among search results of a search engine, its title serves as a link to the original page:
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A good practice is to include your primary keywords in the title. Obviously the title should have a good reference to your website content. It is important that every single page should have a different, fitting title summarizing and describing the page’s contents.
You’d better avoid titles like “Welcome to our new site” or “Hello everybody”. You don’t really want to get found through these keywords.
The length and the sequence of the keywords are deciding too. Put the major keywords first to give them more weight. The perfect length is hard to define. According to many reliable sources, the best results can be achieved with titles that are between 5 and 7 words long.
Changing the title in web to date 6.0
Defining your site’s title in web to date 6.0 is pretty easy. In the website properties you have the option to set the title for the whole of your website:
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You can provide each single page with its own title by right-clicking the main page icon in the site tree panel on the left and choosing Properties:
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